How to Make a Logo for Business and Corporate

LOGO DESIGN PROCESS

COLOR COMBINATIONS FOR CUSTOM LOGO DESIGN

Choosing good color combination for custom logo design is as important as your business. It will really help in attracting customers to your brand. There are few tips to choose best color concept for your logo design.

DATA

The first most crucial thing in selecting color combination is your data. Look at the industry in which your client works. For example if your client is working in finance, you should use blue color because it represents trust and security.

GENDER

Gender is an important factor to choose color combinations for your brand. If your brand is aimed at females, light colors will be the best combination.

TONE

Tone means that whether your brand is a serious or joyful. Bright colors like yellow, pink, red, purple and pink are used in entertainment brands while you should choose dull colors for serious brands.

VALUE

It is categorized on the basis of cheap and luxurious company. Luxurious companies should use black, golden or silver. On the other hand cheap companies can use bright color combination.

PSYCHOLOGY OF BRAND

It depicts what is the overall purpose of your company. For example, red is used for dangerous and harmful aspects. Orange represents friendly and cooperative brands. Green is used for natural and healthy. Blue is used for trust and security.

CUSTOM LOGO DESIGN PROCESS

Custom Logo Design process is a process in which you follow sequential steps to design the best logo for your client or for your own company. There are few east steps that results in designing Custom Logo.

STEP 1: REQUIREMENT GATHERING

The initial step is to gather all the necessary details and requirements that best suits your Logo design. When your client gives detailed information about his website, ask multiple questions to avoid any ambiguity.

•         What is your company’s name?
•         In which niche you are dealing?
•         What are your marketing goals?
•         What is the objective of your company?
•         What is the competitive advantage of your company?

You can make some other questions that came in your mind along with these.

STEP 2: RESEARCH

When all the requirements are gathered and you know all information about your client’s company, start doing research. Researching different ideas and previous work will help you to understand competitors’ work. This is commonly known as competitor research. You think of an idea how your logo is distinguished from your competitors.

Designer research for different logos that are used in similar companies. This will help him and generate more beneficial ideas in his mind. You check for designs and color combinations of different logos.

STEP 3: PEN DOWN YOUR IDEA

After complete research of different logos and doing competitive analysis, next step is to brainstorm different designs that came in your mind. You make logo designs on the basis of information you gathered from the client and your research results. The best way is to make several sketches and choose best among them that suits your client’s business. The design should be relevant and represents the main objective of client’s company.

STEP 4: SKETCHING

In this phase, you are almost in your final process. With the help of pencil and paper, draw the final logo which you think is the most relevant and attractive. Logo should be attractive and simple. Too much design patterns will make clutters and you will end up with nothing. Moreover, it should be more representing your company’s goal rather representing your company.

STEP 5: FINAL PRODUCT

When you and your client is satisfied with the final product. Now, its time to draw that logo on computer. Use different software tools like Illustrator and Photoshop to give it digital transformation. Make sure that the colors you opted are clear in different screens such as laptop, tablet and smart phone.

Try your custom logo design in different formats such as business cards, letter heads and broacher for marketing purposes to check its clarity and visibility.

STEP 6: FINAL DELIVERY

Deliver your work to your client and revise it according to the changes he asked. Your client can ask you for change in color combinations or he can ask to change line pattern etc.

YOUR CUSTOM LOGO DESIGNER

Our company has special graphic designing team which not only make the best customized logo design for your company, but also help you to think in a broader perspective for your brand.

Many people are eager to design their custom logo, but they are confused to transform their vision into best possible Custom Logo Design.

HOW WE TRANSFORM YOUR VISION INTO CUSTOM LOGO FOR YOUR BUSINESS

Is it accurate to say that you are battling to design a logo that truly mirrors your image? Is it accurate to say that you are experiencing difficulty with making something that distils your organization character into a critical, unmistakable realistic design All things considered, you’re not the only one. Logos are straightforward, yet the appearance is frequently misleading. Since logos are typically the main presentation that your crowd will have with your company.

Our specialized graphic designers and experienced team members are trained to gather maximum information and understand all related information of business from client. This results in designing logo that is:

The factors to consider: 

The first thing you must keep in mind while creating a business logo is that the logo must be unique in its way so that it sticks to the mind of the public just in the first sight. It must be simple as well for being workable on multiple Media. Whether on a piece of paper, or a billboard, no matter whether the logo is black and white, or colourful, the logo should be striking. The detailing is the most crucial part when designing a logo. Shapes used, colours used, and fonts used in texts inside the logo should be chosen wisely because they give the logo a unique appearance. If your business is based on planning for parties, then the logo should have bright colours along with large and stylish fonts used in the logo.

Besides fonts, the images used in the making of a logo must be paid close attention. The fonts, shapes, colours and images used should be appropriate to what your business is about, and they must be conveying the idea about your business to the public. This is very important to gain the trust and attention of the people. Using images that do not sync with the idea that your business propagates might not deliver the right message to the audience, and it may cause the downfall of your company.

So the essential thing you need to keep in mind while designing the logo for your business is,

• Use an appropriate font that transmits a proper message about your company
• Use a proper combination of colours
• Use images that give the correct idea about your company
• Take care of the shapes used in the logo

For creating a good logo, take care of the points mentioned below:

Design: The very first step that needs to be taken care of before designing the logo is, having a clear idea, what the business is about, and what message does it want to convey to the public. Once this idea is clear to you, you will be able to start designing for your logo.

Research (If you are designing a logo for a different company): The second step for designing the logo is to find out about the history of the company, the competitors and the service that it provides to the people. This helps you in having a clear conception about what kind of a logo will be overall appropriate for the business or the company.

Imagination: This is the essential part of designing a logo. Use your imagination and your brain to think of all the possible ideas that the logo can consist of. Use of the proper combination of colours, fonts, images and shapes so that the logo becomes unique. It can gain the attention of the public and transmit an adequate message to them.

Sketching: After you have thought of the logo, design it. There are many programs available for designing logos nowadays. You can also use a pen and paper to create the basic structure of the logo before using a computer to develop the same.

Execution of design: After you have obtained a sketch of the logo in pen and paper, use a computer program for designing the logo correctly. Try using unique concepts for a logo design that can catch the attention of people in the very first sight.

Revision: Before using the logo, do take care of any changes that may be necessary. Discuss the logo with several other people associated with the business, and make any changes required.

Delivery: Once the logo is designed and revised, and any changes necessary have been made, you can finally use the logo for your business, or deliver it, as needed.

To design a logo yourself, you can either hire a graphic designer or learn logo and graphic designing yourself. Graphic designing is a trendy field at the present day, and graphic designers are at a very high demand. You can also find specific logo designing applications on the internet that offer you pre-installed images, shapes and fonts for use in your logo. However, the numbers of choices you have in case of these applications are minimal. If you have experience in graphic designing, then you will be able to design logos as you wish. The choices that you will be having will be vast. You can use any image, any font style and any shapes in the logo.

Helpful Tips

To avoid such scenarios, you need to follow the different tips laid out here in this article. Most of these tips are not necessary to design tips but I can assure you that it would help define how you would build amazing logos for your client (either boss or the wall street executive or coffee shop owner). This article is helpful for both client and designer. If the client can understand what it needs, it gives the designer less work to do in terms of knowing what fits.

• Planning

You must plan before you start the whole design process. The process is often with the client. In this process, a full understanding is gained about the brand – audience, service provided, area, company type, etc. Branding understanding would help in user research (often related to User Experience). You need to remember that the logo is often the first point of contact with the business. Ask different questions such as

1. What exactly are my business goals?
2. Determine your budget (never overestimate or underestimate, be precise)?
3. How do you expect for the development?
4. What’s on the ground, and what’s the goal or features coming in the future?
5. What message do you want to pass?

Allow the client to complete express himself. From his words, you would find exactly what you are looking. He might say something like, ‘I want my logo to show that we are there for them from start to finish.’ From that, you get an idea of what he or she wants. Now, you can consider yourself the ‘owner’ of the business. If anything seems unclear, ask questions.

• Inspiration and the Bigger Picture

Now that you understand what the client needs, you need to find where you can get ideas from. If it is a coffee shop business, why not look up coffee shops online or go to one. Find inspiration from the intending users, if you can access to certain people who might be possible users, ask them questions about what they think about a coffee shop brand or a meat brand. Don’t just pick up your graphic pad and design away. It won’t work in most scenarios. Additionally, know the users and think like them. It helps with inspiration.

• Select a design style and logotype.

Different companies or businesses often automatically fall under a certain logotype or design style. Different types such as wordmark, letterforms, emblem, pictorial, abstract, mascot, the combination mark. Oftentimes, a coffee shop would have an emblem or combination mark, choose one. A style could be minimalistic or retro or classic, whichever it is, choose one. One would say, I can’t pick one. Ok then pick whatever combination or mix and stick with it from the start.

• Generate a lot of ideas

Don’t just go with the first thing that comes to mind. Logo designing isn’t about a light bulb suddenly switching on in your head. It involves a lot of iterations, hypotheses, trials. It involves a lot of rough sketch on paper or wherever. Just don’t go with the first thing. Get confused, and try understanding why one iteration works and the other doesn’t. Oftentimes, it ends up being an eye-opener.

• Pay attention to colour and typography

Within certain designs, certain typography just doesn’t fit. If it doesn’t fit, simply press that del key, it would save you a lot of stress. The same goes with colour.

• Always look at the competition

See what they are doing right, and draw ideas. It helps with inspiration. Do thorough research on what font, colours, symbols they use. Check for trends within the business’s niche.

• Be critical and have a good feedback system

It is important to be very critical and judgemental about your work, obviously not to the point of hate, but to the point where you see the flaws and mistakes. Good feedback would do a lot of help instead of getting it when the logo is live already.

• Are you done? Try new thing

Once you finish, fresh ideas might come. It isn’t bad to try them. If you haven’t discussed it with the business owner, you want to try to have it in visuals rather than words. He might not have thought of it, and when he sees it like it. Always give room for more. That additional detail might be it.

• Think Big

Think Now, Think Tomorrow, Think Future. This should be your mantra. You must look at the scalability of your logo. How would it look on billboards? How would it look on screen? Also, think 10 years from now. Create a robust artwork.

What issues are to be considered when designing

During any design process, different problems or issues might arise, graphic designers must know some of them and know how to handle them.

1. Bad Lines in the Logo – Within a logo artwork, every line or transition must be smooth, if it looks odd, removes it. If it has a simile bad curve, then remove it
2. Improper alignment – don’t because of trying something new creates misalignment issues with your logo elements. You don’t want your font or circles to be a weird offset from the main elements.
3. Missing font – When designing, you need to put the client in perspective, the font used for his or her logo doesn’t use the default fonts (custom fonts, font subscription) that come with certain design software. Therefore, you make sure you put the font file with the logo file to avoid such issues.
4. Wrong file format – Depending on the medium that the logo is going to be used, it often safe to design for vector and raster. This would help avoid any unnecessary loss of quality.

At the end of the day, it is important to understand that logo design is more than just the pen tool or trace tool, it is about the background work and dealing with issues that can arise as well.