brownsville logos

How Much Should I Charge for Good Logo Design



April 14, 2020

How Much Should I Charge for Good Logo Design

Written by Admin

April 14, 2020

brownsville logos

Every project starts with a budget. Logo design can be a small individual project even when anyone thinks that it’s a part of a total large project. So it needs proper project management from logo design houston. Yes, the terms looking big, but in reality, anyone needs to give an initial time for logo design. It is starting with the branding of your service. Now how much I should spend or what is the logical amount that a graphic design company experienced with logo design can charge to me.

How Much Should I Charge For A Good Logo Design?

Indeed a logo is the key element of any company or a brand. It’s the identity that customers will see mainly that will represent the first impression of a company. The final logo design will communicate your brand’s message. Every company needs a logo that has different concepts and different requirements keeping that in mind designer needs to research a lot. If a logo designer starts up with a small business he can make it by himself but if he is a trained designer and knows about logo designing, he/she can start with a low price. Designing a logo is not an easy task; there are a lot of things to maintain. To fulfill a client’s desire designer has to do lots of research, he needs to gather information and study about client’s competitors so that he can create a presentable and unique logo. There are some factors that will impact logo design cost-

The reputation of a designer – Clients need a logo that will fit for his brand but all designers are not the same. Some have great knowledge of designing charge a large fee and those who have poor ideas they charge a low price. So for that company to do their research on the designer they check out their graphic design portfolio study about the style of work they do. Reputation of any designer carries a lot for them in the market.

Depth of research – To make a unique logo a designer has to do a lot of research so that it stands out. A good designer or agency will take the time to research not only their Clients Company but their client’s competitors. It takes a lot of time and dedication so designers charge good amounts for that.

Billing Method – Every designer has their own billing method, some designers charge their clients the hour some of them have fixed rates per project. Clients should research and be aware of how the designer is planning on charging them so that they can financially prepare accordingly.

Concepts and revisions – Before start designing, designers should have a clear concept in mind. It’s a rough draft of an actual logo. At the beginning designer should determine what all is included in the revision. If the client ask designer two different logo design then designer will charge less rather client ask for four or five option the charge will increase. If the designer displays three revisions but the client is not happy with the third one, then the designer may add charge for the fourth one.

Applications and deliverables- Before starting any sketch about logo, the designer and client should have a mutual understanding of where the log should be placed. Some clients may want their logo to be placed on uniforms that can be delivered in a few different file formats. Others may want varieties of their logo delivered in JPG or PNG format. The amount that the client will pay the designer will increase the amount as a variation of file formats, and application rises or changes. 

There are so many other factors to be considered when creating a logo. First, it should be distinctive and recognizable. It need not be complicated. Most designers and firms make the mistake of taking the route of complexity to make it distinctive. An effective one should be able to deliver an impact regardless of logo size and color. A simple symbol can suffice for as long as it embodies all messages. Whether it is for moving company logo design or printing company logo design, size and color are the most important concern which a professional logo designer knows well.     


When planning for a logo design, attention to detail is very crucial. Every stroke, color, and the line represents the company. That is why elements such as font style, background, symbols, and color should make a representation. More importantly, the overall appearance or visuals should be able to reflect the image it wants to convey to the public.



Standard Pricing

Logo design can go anywhere between $0 to $250 depending on the source of the designer. Nowadays, there are free logo makers on the web which anybody can use. Although that may work for some, getting a free design can lack the customization process.


Standard rates for freelancers or designers with limited experience can go between $50 to $300. Meanwhile, freelancers and designers with higher levels of experience and skills can charge between $200 to $500. There are also design agencies that can deploy an entire team, and that can cost $2,000 to $5,000.


Factors to consider when charging for a logo:

  1. Time

You would like your clients to think that you are not wasting their time waiting for a senseless design. Plan out how many hours are needed from start to finish. Make sure you give them consistent updates and you adhere to your promised deadline. If you think you cannot meet, or they are setting an unreasonable milestone, be honest and let them know. 


  1. Quality

Ultimately, your output should be high quality and unique logo design. This sets you apart from beginners and free logo design applications. Also, the final design should be given multiple formats: a high-resolution vector for printing, and a web-optimized version for marketing collateral and digital needs. When is done by manually, not online logo-making tools, then concern comes for timing involved in logo design process to ensure the best quality?


  1. Expertise

This is your most important investment in the creative industry. Although this is an intangible asset, the way how you value it is relative to the rest of the designers in your industry. Remember that this appreciates the more projects you have accomplished, and with how much you have improved your skills along the way. Obviously, when you still have limited experience, you should be able to peg yourself close to the novices around. However, as you’re able to meet and exceed expectations of your clients, you can more or less gauge how great your talent has progressed since you’ve started.


  1. Client capabilities

When considering your client’s capabilities, it’s more than just knowing how they can pay or compensate you for your skills. You should also consider how much potential gains they will get in exchange for the logo. Logos play a crucial role in the business, and being able to successfully create this for a brand that will generate thousands to millions of dollars in the next 50 years might be a good starting point to how much you can charge them for your services. Of course, it follows suit when you are dealing with small and medium startups that have yet to know how they can thrive in their chosen industry.


  1. Demands and specifications

It’s important to be clear about the details. This would affect how you should put together the elements of your client’s design. What tools do you need to get this accomplished? How much research should you do to come up with what they need? How many revisions are you anticipating through the course of the entire project? How many more projects do you have lined up after the project? Are there others that you need to simultaneously do with it?


Correlation of time and skills to designer rate.

  1. Time to Research

This is usually missed when getting free logos or rushing designers to make one. Through research, you can come up with accurate and appropriate elements needed for the design. What is important is being able to capture the essence of the business’ image and message to the market. It can take so much of your time, but it’s a step you cannot miss in the process.


  1. Quality of Concepts, Mock-up and Production

Your creative ideas should ultimately be translated into black and white (so to speak). Consider how many options you would initially create for them to choose from. How many revisions would you agree to? This is important because creating designs and revising it takes time and creative juices depending on the complexity. Similarly, when mock-up is produced, depending on your client, you might need to consider what material you need to use, and added resources (if needed) to produce it.


  1. Number of Revisions

You may opt to set 3 to 5 revisions, or unlimited ones depending on your rate or package. This is very reasonable. You may charge per hour or per revision.



Why do graphic designers charge more for a smart logo and corporate logo?

Graphic designers charge high for smart and corporate logos mainly because it’s time-consuming and it requires intensive thinking. It should be able to capture a certain profile that aligns with the brand and story, which the company similarly wants the customer to understand. It is unique and beautiful. In turn, this requires hours to create, associate, and align design elements with a specific brand or business entity.


How to determine the budget for small businesses.

A great thing about independent designers and freelancers is the freedom to adjust things as deemed necessary. Talk to your client, and be transparent. Before deciding on how much to charge a client, you have to be fair not just to your client but to yourself as well. Don’t forget to factor in the value of your time, skills, and overhead. In this way, it’s a win-win situation for both of you. By making a calculated proposal, you can say that you have geared towards an objective approach. Estimate the number of hours you need to complete the project multiplied by your rate per hour.




I have once been told that professional fees involve a bit of art. Although it’s nice to charge affordably all the time and get everybody to hire you, it’s crucial to remember that your rates represent yourself and what you have to offer your client: time, skill, and resources. Just like businesses, you have a value proposition to maintain, and intangible value to incorporate into your professional fee.


Do I really need a logo, if so what quality of logo I need? This is the first question. The next question is whether I should plan for free logo design company or search for something where I can make a free logo online. There are many tools now available. IT companies are smart enough. They make give online software to make a free logo. Yes, it is really great service. 

Questions that I need to answer for making the decision, how much I should spend for my logo?

01. Where I will use the logo?

02. Whether I need a normal resolution?

03. Whether I should decide on the colours or not?

04. Whether I should go for an ordinary design that are widely used by millions of people who looking for free design?

05. Should I plan for future branding or I have any plan to do something big in future.


Let’s talk about the resolution before answering all these literature questions?  

Logo Resolution Matters?

Frankly speaking, when I am confused, sometimes I use to toss with a coin. There should have two outcomes (heads or tails). Now we need to think, need a high-resolution logo that is available online, or free tools and many options are there. Alternatively, we need a high-resolution logo for which an agraphic designer is required.  Below two images can give an idea of what is all about resolution of any image- 


Why I really need a High Resolution Logo?

Prime question it is.

01. We will have to understand the purpose of this logo. Is it for only business cards, or for printing t-shirt, posters, banners, websites or for any other printing materials?

02. Whether I need this one time or need to use this in the future whenever I need to branding any product or service.

Now questions come what is the Best resolution for the logo?

It is related to measurement, knowledge, and experience. It should be 300 DPI (dots per inch).  How to measure this! In windows PC you can check image property and then go to details. In the lower end, you will see the DPI, here you go…

What should be the perfect logo size? 

In order to decide the logo size, we need to know where it will be used.  It is always recommended to have a high-resolution source file ready to use the logo wherever it required. 

Websites, Social and Print are general-purpose. YouTube profile photo is 800 pixels x 800 pixels. Once matter of website comes, optimal logo dimensions  is 250 px (width) x 100 px (height). Twitter profile photo displays at 400 x 400px . Profile photos on Facebook business pages are displayed at 170 x 170px. If the logo needs to use there then you need to crop the image or resize. Logo sizes for Instagram Profile picture: 110 x 110 pixels. With this information, belive your are now thinking about the concept “how much should i charge for good logo design” If you a client then you are thinking how much skill a designer needs to draw a nice logo for you. 


  • Profile picture: 800 x 800 pixels
  • Thumbnail picture: 1280 x 720 pixels
  • Youtube channel cover picture: 2560 x 1440 pixels


  • Profile picture: 400 x 400 pixels
  • Cover picture: 1500 x 500 pixels
  • Tweeted images: Minimum 440 x 220 pixels, Maximum 1024 x 512 pixels


  • Profile picture: 110 x 110 pixels
  • Portrait image post: 1080 x 1350 pixels
  • Stories: 1080 x 1920 pixels
  • Thumbnails: 161 x 161 pixels
  • Square image post: 1080 x 1080 pixels
  • Landscape image post: 1080 x 566 pixels

How to get a logo free? What about the quality!

Quality is the prime concern for the free logo. If there are no such significant usages of the Logo and only JPG or low-resolution PNG file will suffice then the online free tool can be used for designing the free logo. If you have a plan for future usage or need a high-resolution logo for reuse or for print media then you will have to give second through. Whether you want to waste time doing a free logo online or need to consult with someone who knows Photoshop or illustrator. Who knows about color and concepts in detail.

Why AI file required for LOGO? Using Adobe illustrator vector or AI files is generated which can be used to make any size for the logo. The printing industry will ask for this file when you will approach them for T short or banner or poster printing.

High resolution LOGO today?

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